I work as a revenue focused consultant. A translator between what users actually do, what the product is changing, and what the business needs to earn. I build, operate, and stabilize revenue systems for fast-growing online businesses. My work lives where growth breaks most teams. Metrics that cannot answer why. Dashboards that report activity, not truth—funnels that hide the real constraint—a/b tests that chase wins instead of learning.
Fragmented tech stacks that breed chaos is the failure of many businesses, followed by unreliable reporting that erodes trust. Fragile automations that demand constant fixes waste time.
I help you build the measurement layer that turns growth into a process.
The core is simple. Define the value moment and instrument the path to it. Create a single source of truth and run disciplined experiments that compound. Centralize data across one CRM, payments, funnels, ads, UGC, and fulfillment. Build automations that remove manual work. Design end-to-end revenue operations architecture for sales, marketing, finance, and ops. For early stage teams I set the foundation. North star metrics, activation events, minimum tracking, CRM architecture, and basic automations to eliminate tribal knowledge.
Tests are just the tool that makes truth show up. The form shifts. Sometimes it is analytics. Sometimes funnel design. Sometimes pricing tests. Sometimes onboarding. Sometimes a full growth OS reset. Sometimes lead handoffs or fulfillment automations.
The principle stays the same. Measure what matters. Decide faster. Compound learning into revenue.
If you can't measure it, you can't manage it.